Syfy to launch in MENA region

Universal International Networks’ Syfy will make its exclusive debut in the Middle East and North Africa (MENA) on the pay-TV network OSN on July 8.

This follows the signing of a new and extended long-term deal between OSN and NBCUniversal International, a subsidiary of Comcast Corporation.

Commenting on the development, Colin McLeod, MD, UK and EM, NBCUniversal International Networks, said: “We are excited to extend our channels’ presence in the Middle East and North Africa with OSN’s exclusive launch of Syfy.

“This popular, genre-defining global brand is sure to quickly engage viewers across the region with the range of compelling programming that delivers on Syfy’s ‘Imagine Greater’ promise.”

Emad Morcos, chief content officer of OSN, added: “Science-fiction enjoys great popularity in the region, especially among youth. The addition of this globally renowned channel only on OSN further defines our credentials as the go-to network for all cutting edge content. Syfy will be a great value addition for our subscribers who seek innovative and world-class programming.”