Registration is now open for the now traditional Elemental 4K 4Chairty Fun Run at IBC which will take place at 7:30 am on Saturday 10 September 2016.
elemental 28 JUne 2016Organised by Elemental Technologies, the 4K 4Charity Fun Run is designed to raise money for great causes while commemorating advancements in video technology by global media and entertainment industry leaders as well as the technology vendors that support them.
Registrations have doubled for each event in this series, and total gross donations now top $250,000. Among the sponsors for the 4K 4Charity Fun Run at IBC 2016 are industry leaders Aspera (an IBM Company), Verimatrix, Dolby, ChyronHego and Xstream, and media partners NewBay Media Europe and Rapid TV News. The deadline for sponsorship commitments is 30 June 2016.
“IBC is thrilled to continue to support the 4K 4Charity Fun Run, held in September, and hope that this becomes an enduring tradition with a continuing legacy for the video industry” said Michael Crimp, CEO of IBC. “We are looking forward to a successful IBC and the 4K 4Charity Fun Run certainly adds another vibrant dimension to the show. We encourage exhibitors and attendees alike to join in with this healthy, fun activity which also supports good causes.”
“The media and entertainment industry’s support of the 4K 4Charity Fun Run Series is establishing a legacy of empowerment for communities worldwide while helping young people find new opportunities and hope,” added Laura Barber, 4K 4Charity Fun Run Series co-founder. “The rapid growth of this event has been fantastic, but the potential for its continued expansion is even more exciting. Please sign up today and help make an impact!”
All proceeds from 4K 4Charity Fun Run registrations will be donated to two worthy charities: Heifer International, a global charitable organization that helps bring sustainable agriculture and commerce to areas with a long history of poverty, and Jeugdsportfonds, a local Amsterdam charity that offers sports opportunities to children aged 4-18 years whose families do not have the financial resources to pay for an athletics club membership.
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