hayu turns to thePlatform for streaming support

thePlatform’s online video platform mpx is powering hayu, a subscription video-on-demand (SVOD) reality service from NBCUniversal International (NBCUI).

Hayu 300hayu launched on 1 March in the UK and Ireland and on 22 March in Australia and provides fans of the reality genre a premium monthly subscription service across online streaming platforms and connected devices including mobile, tablet, laptop and connected TV.

The service includes over 3,000 episodes of reality content, and more than 500 episodes will be added each year, the majority of which will debut on the service on the same day as they premiere in the US. So far it features Keeping Up with the Kardashians and its spin-offs, along with The Real Housewives, Million Dollar Listing and Top Chef franchises, I Am Cait, Made in Chelsea, Flipping Out, Shahs of Sunset and The Millionaire Matchmaker.

hayu uses thePlatform’s cloud-based mpx video publishing system to deliver on-demand and live streaming video services and commerce. mpx provides centralised video uploads, easy workflow management, metadata management, subscriber management, transactions, viewing rights enforcement, and automated publishing across devices and video players.

The mpx system enables hayu’s integration with social media too, s viewers can share short-form snippets of content from their social media accounts whilst giving instant access to the social media accounts of the world’s most famous reality stars. Additionally, newsfeeds from multiple sources covering the shows and talent featured on hayu are fully integrated into the service.

“The successful launch of hayu in the UK, Ireland and Australia shows the next step in thePlatform’s ongoing commitment to support NBCUniversal International’s aim to reach wider audiences with superbly curated content on a robust online video platform,” said Matt McConnell, GM and SVP at Comcast Wholesale, thePlatform’s parent company. “Together with NBCUniversal’s streaming comedy service Seeso, launched in the US in January and also powered by thePlatform’s mpx, the bar is set high for providing great content to true fans to consume wherever and whenever they want.”