Viewers tuning in to watch the Israeli Public Broadcasting Corporation (IPBC)’s live broadcast of the 2018 football World Cup will experience an immersive 4K High Dynamic Range (HDR) viewing experience made possible by MX1’s 4K HDR playout solution, SES announced today.
The global media services provider MX1, a wholly-owned subsidiary of SES, is offering a 24/7 fully-managed and automated solution which encompasses playout, advanced graphics, encoding services, and channel delivery services in 4K HDR to ensure that IPBC viewers don’t miss a single second of World Cup action. The high-performance playout solution also offers 1+1 redundancy. The IBPC will also simulcast the World Cup matches on its Arabic language channel, Makan 33.
“The World Cup is the most prestigious football tournament in the world and the most widely-watched sporting event globally. This is the first time that all 64 matches will be captured in 4K HDR, and being able to deliver such a high-quality viewing experience to our viewers is a real coup,” said Cory Korkos, Chief Technology Officer at IPBC. “By partnering with MX1, an expert in playout solutions, we can make this vision come true in the most efficient and affordable way possible. MX1’s team of experts will be working around the clock during the World Cup to ensure the live feeds are delivered without interruption and with the highest quality of experience that 4K HDR has to offer.”
“We are very excited to team up with IPBC for this tournament,” said Wilfried Urner, Chief Executive Officer at MX1. “Delivering playout solutions for live events in 4K HDR is a new challenge for the industry, one that needs bulletproof reliability and substantial engineering expertise, and we are delighted to be at the forefront of delivering such high-quality content on a global scale. Our team of experts will provide 24/7 managed playout services, NOC and monitoring, and engineering support throughout the entire tournament to help IPBC deliver a cutting-edge sports experience of the very highest standard.”
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