Shopping channel QVC has extended its 20-year relationship with satellite operator SES to tap into premier cable distribution neighbourhoods in the US.
QVCSES 7 June 2016Under the terms of the agreement, the video and ecommerce retailer has signed a capacity extension to deliver a major portion of its regional 24/7 shopping shows and exclusive product showcase line-up on the SES-3 satellite. The renewal continues QVC’s migration to one of three SES satellites — SES-1, SES-3, AMC-18 — hosting the next-generation, centre of the arc cable neighbourhood. Indeed, the deal will also see QVC move a significant block of its regional shopping channel content to place which SES says is fast becoming the premier content distribution platform over North America.
“QVC provides consumers with an engaging and entertaining shopping experience across Web, mobile, TV and social platforms,” remarked QVC president of broadcast engineering Joe Micucci. “We strive to provide a seamless and consistent experience across platforms, and our satellite distribution is a big part of this strategy. We have tapped SES’s next-generation cable neighbourhood, confident that it will provide decades of reliable programme delivery, much like SES has done since the early years of our network.”
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