TVs are by far the preferred screen for Spanish fans to watch live football on, but 20% will use computers and mobile devices to stream matches during Euro 2016.
tv movilAccording to a report from French e-commerce company Vente-Privee, TV screens are clearly winning when it comes to live football, however television is not the preferred media when it comes to getting information about Euro 2016.
In addition to the 20% of Spaniards watching live games through the Internet, over 60% will use online platforms to check results, highlights and the schedule of the UEFA tournament.
The report shows how video consumption habits are changing, and not only due to video-on-demand (VOD) platforms. Indeed, Spain’s Mediaset, owner of free-to-air TV rights for 23 live games, has deployed the most comprehensive multi-platform, social TV experience ever for the one-month football competition.
The UEFA Euro 2016 matches are expected to reach record audience figures in Spain; according to Vente-Privee, almost 40% of Spaniards will watch every single game on TV, whether or not the Spanish national team is playing.
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